Catalin Anton-Hemming is Associate Director, Research Methodology and Technology Innovation UK Lead at FleishmanHillard, where he leads the development of innovative intelligence products and research methodologies. With over ten years’ experience spanning reputation research, social listening, audience segmentation and media analysis, he specialises in making sense of complex datasets to inform decision-making. His work focuses on embedding emerging tools and technologies into research practice, and designing insight solutions delivering clear insights.