Catherine Sackville-Scott leads social strategy and intelligence at Ogilvy Social Lab in Brussels, where she helps leading global brands navigate the pressures of real-time culture. Her work challenges the industry’s fixation on fleeting virality, combining social intelligence with cultural strategy to separate meaningful signals from algorithmic noise.

She helps brands move beyond reactive participation, turning cultural insight into more deliberate, credible, and effective engagement.

Her recent report, Social with Substance & The Return to Real, argues that winning on social in 2026 requires a shift away from attention for attention’s sake - and a return to cultural participation that fosters trust, meaning and belonging.