As a seasoned insights professional, Celia Dearden-Briggs is passionate about unearthing profound human insights that fuel strategic decisions and propel business growth. Leveraging comprehensive data analysis, cutting-edge market research, and dynamic social insights. Her innovative approach and steadfast dedication to social insights has directly contributed to multi-award-winning campaigns at Cannes Lions. Particularly fascinated by culture and trends tracking; Celia is constantly exploring new and different ways to leverage diverse data sets to anticipate shifts and drive innovation across a global client base.