Based in the Netherlands since 2015, Corina Bordeianu is a seasoned insights leader who has shaped social strategy for global brands like Philips and Booking.com. As Social Media Insights Principal, she bridges the gap between raw data and business impact, leading cross-functional teams to uncover actionable 'social truths.' Corina specializes in a holistic approach to measurement—integrating social listening, content performance, paid insights and AI creative insights to drive data-led decision-making at scale.