Luis Pelayo
Social Listening Consultant
YouScan
Sponsored By
Luis Pelayo is a seasoned media monitoring and editorial expert with 22 years of experience working with international organizations and public/private publishers. A former university professor, he now uses YouScan to transform vast data into actionable insights, helping brands and agencies enhance strategies with real-time social intelligence. His expertise bridges media analysis and cutting-edge digital solutions for smarter decision-making.