Dr Mark Thorpe is a Board Director at Truth Consulting (strategic insight) and Head of Thought Leadership at Instinctif Partners (global PR. Comms and advisory). He has been involved in researching brands and consumer worlds for more than 25 years. Mark is an expert in understanding consumer attitudes and decision-making, and in applying this knowledge to helping clients build grounded commercial strategies. He is an elected Fellow of the Market Research Society and a member of the Delphi Group – the strategic think-tank of the MRS. Mark also sits on the editorial board of the Internal Journal of Market Research.