Melissa Davies has been a leader and innovator in Social Intelligence for more than 15 years. She currently leads Global Social Intelligence and Trendspotting at Mondelēz International, makers of Oreo, Cadbury, Ritz Crackers, Clif Bar, Tate’s Cookies, Toblerone and other beloved snack brands.

Prior to Mondelēz, Melissa launched and led social insights at Johnson & Johnson Consumer. She started her social insights career on the supplier side as a research director at Nielsen BuzzMetrics.

Melissa has a passion for using social insights to look beyond brand sentiment monitoring, to understand key consumer moments and emerging trend signals. She is proud to have been recognized by The Social Intelligence Lab as one of the Top 50 most influential people in social analytics for 2022, 2023 and 2024, and to be a member of the inaugural class of the Social Intelligence Insider Hall of Fame.

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