Reema Sharma leads global transformation across social media operations and intelligence at Continental, driving the shift from fragmented tools and inconsistent market practices toward unified, scalable, and data‑driven ways of working. She designs and implements global tools, frameworks, and workflows that simplify how markets operate day to day. Working at the intersection of strategy, technology, and execution, Reema translates complex enterprise requirements into practical, implementable solutions leveraging the best available technologies to turn strategy into operational reality and enable teams to use social data as a reliable input for decision‑making.