Rob Hanson is the Senior Manager of Social Intelligence and Operations for Keurig Dr Pepper. He works cross-functionally to support a variety of teams to uncover actionable insights through digital data sources to help inform decision-making. Rob’s background is in full-stack marketing with an emphasis on social media.  Before Keurig Dr Pepper, he worked for different tech startups (DraftKings, Starry, TelTech) where he held roles across media, user acquisition/retention, content, and growth