Rob Hanson is the Director of Sports Integrated Marketing at Hard Rock Digital. He supports cross-functional teams by connecting insights with marketing strategies that drive growth across sportsbook initiatives.

Previously, Rob built and led the Social Intelligence program at Keurig Dr Pepper for nearly six years, developing industry-leading practices in consumer listening, insights, and cross-functional enablement. Earlier in his career, he held roles at DraftKings, Starry, and TelTech, gaining experience across media, user acquisition and retention, content strategy, and growth marketing. His career is defined by blending analytics and creativity to build impactful marketing programs that resonate with audiences.

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