10 years experience in digital data and consumer insights, specializing in socialintelligence and behavioral analytics.Previously Research and Insight Manager at social and creator agency SAMY, pioneeringinnovative methodologies including algorithmic consumer journey mapping and author-level topic modeling to surface consumer needs and cultural trends at scale.Specialized researcher in developing insights for global brands, translating digitalbehavioral data into actionable strategies across Technology FMCG, beverage, and consumer goodssectors (Diageo, Pernod Ricard, L'Oreal and Microsoft)