DEMO: Real-Time Comms Decisions: Using Data to Perceive, Predict, & Persuade with Newswhip

Session Details

In February 2021, the state of Texas was hit with three severe winter storms within 10 days, resulting in widespread power cuts, shortages of water, food, and heat. A source of respite came from an unlikely source, the Ford F150 pick-up truck. Find out how Ford used real-time media monitoring to help the people of Texas.

*About NewsWhip: NewsWhip is the only real-time media monitoring platform that can predict which issues or topics important to your brand will resonate with the public today. We know that communications professionals have to understand situations in real time, whether that’s spotting opportunities or managing a crisis. We provide the world’s fastest measurement of real, tangible engagement on every news story — showing where it is and where it’s going. This allows our users to identify problems, shape narratives, and act on opportunities with confidence and conviction.


Greg Keane