PANEL: Findings versus insights: What’s the difference and why does it matter?

Session Details

Many social intelligence professionals tell us they’re using social data to help generate insights for their businesses. This can include creating dashboards and reports that highlight the analysis they’ve done around consumers and their needs.

BUT, what these provide often aren’t insights, but findings. “What’s the difference?” you might ask…

Join this session to:

⦿ Learn the difference between an insight and a finding

⦿ Understand why this difference is so important

⦿ Discover how to go beyond findings to extract true, actionable insights

⦿ Find ways to bring more value to the business by focusing on insights over findings


Jatin Kuckreja
John Lewis Partnership
Joy Boggio
Nathalie Béchet
L’Atelier - BNP Paribas