PRESENTATION: How the HEINEKEN Company created a central social listening program across their 300+ global brands
In this session, we will be joined by The HEINEKEN Company that is creating a centre of excellence for social intelligence.
The HEINEKEN Company is a Global 500 company and the world’s second-largest brewer. Encompassing 300+ brands with sales in 190 countries, setting up a common approach to social listening for all is no mean feat. To ensure they’re getting consistent and accurate insights from social data, they’ve developed a multiple hub-and-spoke (dandelion) approach to social listening that’s used across brands, countries, and the agencies they work with.
Hear from Jack Wai, Global Social Listening Manager at the HEINEKEN Company to:
- Understand why they’ve set up their social listening program as a dandelion structure
- Learn which social listening technology they work with, and how
- Discover the benefits and challenges of this approach