Meaningful is designed to make consumer research both insightful and actionable, leveraging GenAI. It enables researchers to conduct large-scale, qualitative conversations with rapid deployment and real-time analytics. The platform uses contextual AI to guide probing questions, supports global reach in multiple languages, and integrates human expert analysis for nuanced insights. Additional features include advanced fraud screening, cross-project intelligence, and seamless integration of primary and secondary research data, all aimed at delivering trustworthy, tailored insights for market and consumer understanding.