Spatial.ai’s PersonaLive platform segments every US household into 17 high-level groups and 80 behavioral segments using a blend of demographics, social media activity, mobile movement data, and credit card transactions. Retailers and agencies use the platform to identify top customer segments, analyze consumer spend, compare market share, and craft targeted multi-channel campaigns.

Unique features include rapid CRM and visitation data segmentation, psychographic and behavioral profiling, and the ability to activate segments across digital and offline channels (Meta, TikTok, Google, direct mail, and more). The platform is designed to help marketers make better location decisions, personalize campaigns, and target high-potential audiences with precision, all within an easy-to-use interface.