With 19 years in the industry in a variety of roles, Alistair has seen the digital media/social listening space go through huge changes. Working as a senior consultant advising global brands, government departments, international charities, and multi-discipline agencies means he is able to draw on a broad range of expertise and case studies. Alistair has a passion for showcasing the best ways to harness social listening to better understand customers and inform marketing strategy. As frequent conference speaker and workshop host a key themes in all his talks is to inspire audiences about what is possible and to go and try something new with listening that they haven't done before.