Judit is an accomplished research executive with over 15 years of experience in digital, social media, and TV analytics. She has a strong track record of fostering a data-driven culture to support informed decision-making. With expertise in developing and implementing growth strategies, she excels at optimizing digital and social performance, expanding social reach, and enhancing audience engagement. Judit’s fascination with fandoms drives her to explore their motivations, behaviors, and the best ways for brands to interact with them.