Luiza Ahnert is a Social Listening & Social Media Analyst at cosnova GmbH, the German company behind globally successful makeup brands such as essence and Catrice. With a strong focus on social listening, she has spent the past two years advancing this capability within cosnova’s digital marketing department, helping the brand stay connected with evolving consumer conversations and trends. Originally from Brazil and trained as an Industrial Engineer, Luiza brings over eight years of marketing experience across paid media and audience insights. Her journey has taken her from Brazil to Portugal and now Germany, driven by a passion for uncovering what truly resonates with people online.