Beyond Boolean: Tactics for visual-first social listening

Visual content reigns supreme on social. Over 500 hours of video is uploaded to YouTube every minute and TikTok is one of the fastest growing platforms in the world. With so much content to sift through, it can be impossible to find brand references if they’re not in a tag or a caption. No matter how long your boolean string is, you risk missing key mentions if you don’t have a visual-first mentality.. 

New techniques like Optical Character Recognition (OCR) allow social media teams to better monitor their brand impact by capturing mentions in visual content. OCR pulls verbal cues, logo sightings, and more from video and images to help brands capture all of their mentions,not just what’s written down. 

Join Pendulum to see how visual-first social listening is helping teams uncover risks, understand emerging industry trends, and shape brand strategy:

✅ Learn why OCR is a game changer for brand reputation monitoring and risk management
✅ Hear examples of how brands are getting better consumer insights from visual content
✅ Discover ways to tap into video content for landscape analysis, competitive monitoring, and more

Register now!

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