Observe Summit 2025 | From measurement to meaning: Working smarter with social data

The ONLY conference dedicated to social listening and digital insights is back! Observe Summit is taking place, in-person on November 6-7 2025 in LA.

This isn’t your typical data conference or marketing meet-up. Observe Summit is all about the practice of social intelligence. It’s about how the work is being done by professionals all over the world. 

This year, we’re moving away from metrics and focusing on meaning. Instead of counting mentions and designing dashboards, we’re going to get curious and explore what can’t always be quantified to uncover the real value of social intelligence. 

Over two days you’ll get:

• Honest case studies giving you new perspectives on current challenges
• Candid conversations about what’s really happening with data access and quality
• Practical sessions to help you strengthen the foundation of your social intelligence work
• Open discussions around the future of our industry and how we can strengthen it
• Plenty of opportunities to catch up with your peers face-to-face

Are you ready to change your perspective on social data? 

Get tickets here: https://www.thesilab.com/observe-summit

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