Mapping social intelligence: Why the team you sit on defines the insight you generate

One of the hardest things we do at the SI Lab is defining what social intelligence is. Ultimately it’s about extracting meaning from unstructured data. But what ‘meaning’ is differs depending on why you’re analysing data in the first place.

In the real world, the ‘why’ is often linked to the department you work in. A meaningful insight is going to look different for an SI professional working in a social media team to one working in a consumer insights team. One isn’t better than the other, but the process is often different. What works for one team might not work for another.

At the same time, there can also be cross-learnings and opportunities to share insights. What might not be relevant for your team, could be invaluable to another. Join this webinar to understand the broad spectrum of meaningful insights that social intelligence supports, how to get there and why collaboration is important. We’ll discuss:

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✅ How do different departments work with unstructured data?
✅ What does a typical project look like for an SI professional in each department?
✅ What are the main project objectives and how do they differ?
✅ How should information be shared to ensure the insight is received by the right team?
✅ Are there ways for social intelligence professionals in different teams to collaborate for deeper insights
✅ How are AI-driven platforms and self-service analytics tools helping to democratise social data insights?

Register now!