May 17, 2023

Where social data can support business decision-making

Date & Time (GMT):
May 17, 2023 12:47 PM
Date & Time (EST):
May 17, 2023 12:47 PM

Social listening often gets pigeonholed as a place for a sentiment check or a quick look to see what people are saying on Twitter.

There's no return on investment in that kind of analysis.

Why bother? I get why people don't.

But, there's more value from social data than sentiment. You just need to look where and have a strategy to get buy-in.

Join me and Jeremy Hollow from Listen+Learn Research as we talk about where social data can support business decision making. Jeremy will be hosting a workshop at hashtag#SITechDemoDay on making the case for social insight - if you want to get the strategies for yourself!

Or view the interview on LinkedIn

This interview was recorded via LinkedIn Live, if you prefer to view on LinkedIn, click the button below.

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