Where social data can support business decision-making

Social listening often gets pigeonholed as a place for a sentiment check or a quick look to see what people are saying on Twitter.

There's no return on investment in that kind of analysis.

Why bother? I get why people don't.

But, there's more value from social data than sentiment. You just need to look where and have a strategy to get buy-in.

Join me and Jeremy Hollow from Listen+Learn Research as we talk about where social data can support business decision making. Jeremy will be hosting a workshop at hashtag#SITechDemoDay on making the case for social insight - if you want to get the strategies for yourself!

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