Mind the Video Gap: Why Social Listening Needs a Video-First Upgrade

More than 60% of time on Instagram and Facebook, and 100% of time on TikTok and YouTube is spent watching videos.

If social is video-first, your tool stack should be too.‍

‍In this session, we’ll show how the world’s leading brands, agencies, and media companies use Tubular to complement traditional listening tools and capture the full picture of social video.

✅ Measure share of voice across owned, earned, and partner videos and benchmark against competitors
✅ Discover trending topics, videos, content categories, and creators
✅ Monitor brand reputation and manage crises
✅ Identify the most influential voices shaping any conversation or community

See how putting video into your social listening strategy unlocks a new level of visibility and action.

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