Beyond the Obvious: Finding Cultural Shifts Hidden in Plain Sight

Cultural shifts rarely announce themselves. They build quietly, inside microtrends and shifting sentiments long before the mainstream catches on. 

But to keep pace with changing consumer demands and to uncover potential opportunities - or threats - you need to spot the signals early. For this, you need to look in the right places. And you need to know how to distinguish short-term fads from meaningful, long-term change.

In this session, Brandwatch will use current examples from their consumer research platform (BCR) to offer practical ways to leverage this intelligence. This is what will give you a critical edge amidst increasing unpredictability. 

Join us to learn:

• How advanced signal detection in the BCR reveals buried cultural shifts
• Why microtrends in consumer sentiment can be more powerful than macro forecasts.
• How to separate hype cycles from genuine long-term change.
• Practical steps to embed emerging intelligence into real-world action.

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