What’s driving demand? How search & social intelligence can reveal untapped opportunities
About Session
Wouldn’t it be nice to know what your customers want, even before they know it themselves? That would be the ultimate competitive advantage. To do this, you need to know your customers inside out and be able to read the signals that are driving their purchasing behaviour.
That’s where search and social insights come in.
In this case study, we’ll show you how Stellantis successfully launched the Fiat Pulse in Brazil by reading national demand signals that showed an uptapped appetite for hybrid SUVs. Join Trajaan and Stellantis to:
- Learn how search intelligence pinpointed which features (e.g., “eco mode,” “low fuel consumption”) dominated intent across competitor benchmarks.
- Discover how second-hand market sizing was accelerated through share-of-search KPIs, bypassing dealer-side blind spots.
- Explore how to combine behavioural data with brand sentiment tracking for full visibility.
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Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 15 April 2025.
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 15 April 2025.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
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