About Session

In the age of the attention economy, everything is designed to make us act immediately. The constant barrage of notifications makes us believe that everything is urgent and we live on high alert for the next thing we need to respond to. 

And that’s just everyday life. What about when it comes to actual crises?

How can you identify the real emergency from melodramas? How do you know when your brand reputation is at stake? And how do you ensure your crisis comms response is both timely and strategic when it needs to be?

During this session, we’ll show you how to keep cool in a crisis and make better decisions under pressure using social, media, and news data. Join this session to learn how to:

  • Cut through the clutter of online trends and spot early warning signs
  • Avoid the alert fatigue
  • Build a keyword framework that helps you monitor what truly matters
  • Transform crisis preparation from a reactive process into a proactive strategy that aligns with your organization’s goals.

Mustafa Abu Tabikh

Director, Media Intelligence | FGS Global

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Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.


Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.

• You may request a 50% refund if your ticket cancellation request has been received in writing by 15 April 2025.
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 15 April 2025.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.

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