Defying the speed of trends: Decode culture like a ‘Real-Time’ brand
About Session
Trend cycles are getting faster and faster. In the past, it might take a few days for the conversation to move on. Today it can take just a few hours. That means brands need to make decisions fast, or risk getting left behind. They need to be following the speed of culture in real-time.
But timing isn’t enough to be competitive. Successful ‘Real-Time’ brands look at the deeper signals behind the cultural shifts that are shaping behaviour to understand the true drivers behind their customer’s decisions. That means they can create meaningful connections and stay ahead of the trends, not follow.
Join Danial as they give you a glimpse into the mindset of APAC’s most culturally attuned brands. They’ll explore how these brands:
- Curate content with intent and connect across ecosystems
- Create meaningful communications that connect with their audiences
- Turn signals into strategy that build relevance beyond hype cycles
Book Your Tickets Today!
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Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 15 April 2025.
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 15 April 2025.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
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