Pavel Lebedev is Associate Director at Ipsos Synthesio UK
Pavel is a market researcher focusing on digital analytics and communication research. Pavel joined Ipsos UK in November 2022. Grown from consumer insights, Pavel has been focusing on developing research solutions in the field of social media analytics for more than 10 years.
From 2019 to 2022 Pavel developed analytical AI-based products in one of the biggest Russian bank. The main goal of several ongoing social media trackers was a real-time revealing of social and public inquiries in social media conversations (costs of living, new fin-tech products, etc).
With a passion for understanding consumer behaviour and sharing knowledge, Pavel participates in various research and academic conferences.