Danial is a data & insights enthusiast with a profound passion for uncovering the stories hidden within data. He thrives on gathering diverse information, from social listening to market research, and synthesizing it into actionable insights and opportunities that drive meaningful growth. His approach is rooted in a blend of strategic thinking and design thinking principles, enabling him to help organizations understand their consumers on a deeper level and make informed, customer-centric decisions.   Understanding that true value lies "beyond the scroll", Danial specializes in delving deep into social insights to uncover the underlying drivers shaping online trends and consumer behavior. His expertise lies in not just monitoring conversations, but in meticulously analyzing these behavioral signals to understand what's really changing and why it matters. By looking below the surface, he helps transform these nuanced social insights into meaningful, data-driven strategies that guide campaign optimizations and foster genuine brand connections.