Beyond Sentiment - Measuring Peak and Pit Brand Memories on Social
We’ve grown so accustomed to using and reporting sentiment in social research, but does it truly reflect the phenomena we want to study? This webinar is about going beyond sentiment.
SHARE x Microsoft will present the results of their efforts to anchor research in psychology by identifying and measuring Peak and Pit moments to harness the features of social as a data source and better reflect concepts that have true business value.
Join this discussion to hear:
– What makes social a great research method for describing brand memories
– How changing how you view widely available metrics can let you build something more relevant and sensitive