From signals to strategy: How leading brands are turning consumer expression into innovation insight

Consumers aren’t just telling us what they want… They’re showing us in product use, in reviews, in get-ready-with-me videos, and snack hauls. They tell us what’s important; the challenge is identifying the signals and knowing how to read them.

In this live demo, Tamanna Dhamija, CEO of Convotrack, joins our Dr Jillian Ney to explore how top FMCG brands are using consumer expression (captured in real-world video) to fuel smarter brand decisions, unlock whitespace, and adapt to fast-changing trends.

Tamanna will share examples from:

• Healthy snacking and beverages in Eastern Europe
• Microbiome skincare innovations in the UK and LATAM
• Shifting tone and trust across beauty audiences

You’ll see how advanced insight teams are moving beyond flat dashboards and uncovering the context behind consumer behaviour, from emotional cues to usage patterns, to build smarter content, campaigns, and product pipelines.

• Learn how teams are turning social video into insight-rich signals
• See how Q&A-style workflows are speeding up analysis and decision-making
• Discover how multimodal intelligence supports brand, CMI, and innovation functions

This demo is for brand strategists, insight leaders, and innovation teams looking to sharpen how they translate everyday expression into competitive advantage.

Register to join live or receive the playback recording.