July 30, 2025

How to blend AI efficiency and expertise for deeper insight

Date & Time (GMT):
July 30, 2025 4:30 PM
Date & Time (EST):
July 30, 2025 11:30 AM

AI has promised to make us more productive, more quickly than ever, especially when it comes to social intelligence. However, if used incorrectly it can be more of a hindrance than a help. The key to success is blending the efficiency of AI systems with human expertise to access deeper insights more easily.

Join Convosight as they demo their latest feature, ConvoTrack.ai, an AI-powered social intelligence platform built to decode video-first consumer conversations across Instagram, YouTube, and TikTok. They’ll take you through real-world use cases wiht their client from Unilever to explain how their technology can support your social intelligence practice.

You'll hear more about how Unilever found insights on what resonates with Gen-z vs Millennials to develop a more engaging content strategy across Skincare, Beauty, Makeup/Fashion. Exploring content, tonality, understanding Semiotics (what they wear), their tendency towards sustainability as the key themes helped Unilever to build a refined content strategy.

During this live demo you’ll also:

✅ See how their Agentic Q&A Framework delivers instant insights, from identifying content themes that resonate with consumers to uncovering emerging trends and whitespace opportunities in specific categories.
✅ Experience how the platform can be used to tackle real-world use cases
✅ Hear from a global CPG brand (Unilever) about how they’re currently using ConvoTrack across their business

Register now!

Or view the interview on LinkedIn

This interview was recorded via LinkedIn Live, if you prefer to view on LinkedIn, click the button below.

View Interview

See related content

Tech Demo
How to blend AI efficiency and expertise for deeper insight
Webinar & Panel
Discussing the State of Social Listening
Tech Demo
Netbase Quid Challenge: Gen Z Consumer Behaviour: What You Need to Know