How to extract insights from social data

As we all know, social data is a valuable source of data to better understand our customers. But, sometimes it can be hard to go beyond measurement-based use cases and dig deeper into the data to extract insights that give us a different perspective on our audience.

We’ve challenged some industry experts to see what they can learn about a specific audience relating to a key social issue using only social data. During this session, they’ll reveal the insights they’ve gathered and the methods they used to get there.

This session ran live on March 14th, to watch the playback please complete the form below.

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