How to find richer insights: Critical thinking for deeper meaning

We all know that unstructured data is a gold mine for understanding humans - especially customers - better. But there’s so much more value we can get from it that we’re not at the moment.

And the way to do this isn’t to use more technology. To generate value from data, we need to extract meaning. And for this, we need to think critically about what the data is actually telling us. We have to go beyond the surface metrics and add context and perspective. Unfortunately, there isn’t a tool that offers a shortcut for this. But it’s a skill you can learn.

In this year’s State of Social Listening report, we introduced our updated version of the Insights Continuum. This is a framework you can follow to get to richer insights when you need to. During this webinar, we’re going to talk you through it and show you how you can do more with data. Join us to:

✅ Learn the difference between a metric and an insight, and when you should use each
✅ Explore the range of insights and the use cases for them

✅ Understand how to move between the different stages of the continuum
✅ Look at how generative AI can support you getting to richer insights
✅ Learn how to set the parameters of your research for deep insight

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Register now!