If you know, you know: Moving from reactive to predictive with AI-powered cultural listening

Do you ever feel like you’re always one step behind when it comes to discovering trends? Like a Millennial desperately trying to pass for Gen Z but always getting there a week too late? You’re constantly running to keep up.

What you want is to anticipate the next big thing before it happens (and before your brand rivals know too), so you can be there, with your consumers, as they experience it, not after. But that’s almost impossible if you’re using tools that focus on analysing what’s already happened. 

Instead you need predictive intelligence.

Join Michael Howard, CEO of Nichefire and Dan Rucolas, Foresight, Trends and Social Intelligence Lead at the Kraft Heinz Company as they explain how they built an always-on trends-identification engine that feeds into the brand’s “Away from Home” strategy for product innovation and activation. 

By using Nichefire’s AI-powered cultural listening technology, Kraft Heinz were able to identify everything from broad cultural trends to specific growth initiatives that help to shape short and long-term brand and customer strategies.

During this webinar, you’ll learn how to:

✅Get clear, actionable insights from large volumes of data using their AI-powered tool
✅Predict consumer trends before they go mainstream
✅Find gaps in the market for new product development
✅Communicate these insights to your wider organisation for a bigger impact

Can't attend live? Register and we'll send you the recording afterwards.

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