June 1, 2023

Newswhip with Real-Time Comms Decisions. Using Data to Perceive, Predict, & Persuade

Date & Time (GMT):
June 1, 2023 3:00 PM
Date & Time (EST):
June 1, 2023 3:00 PM

In February 2021, the state of Texas was hit with three severe winter storms within 10 days, resulting in widespread power cuts, shortages of water, food, and heat. A source of respite came from an unlikely source, the Ford F150 pick-up truck.

Find out how Ford used real-time media monitoring to help the people of Texas.

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