Segmentation & Social Data: The role of social data into the needs of brands for segmentation
In today’s uncertain world everyone is doing their best to navigate the change whilst creating a new normal. Although the way companies work has changed, some fundamentals remain the same…
According to Forrester, only 60% of companies do any sort of segmentation*. In this webinar, we have brought together an amazing panel of Marketing and Advertising professionals from the technology space to share their experiences of Customer and Consumer segmentation, how social data plays into it, and the needs of brands in adapting to the new normal.
Watch this webinar on-demand to learn more about how audience segmentation can power more sophisticated social insights.
* Forrester/Burch Q3 Global State of Customer Analytics Survey