May 17, 2023

Social Listening as part of market research

Date & Time (GMT):
May 17, 2023 12:47 PM
Date & Time (EST):
May 17, 2023 12:47 PM

Ahead of Observe Summit, on March 1st and 2nd, we chatted with Paige Leidig, Chief Marketing Officer at NetBase Quid to chat about social listening’s role in market research.

Summit Observe Summit is all about taking a fresh perspective on everyday society and culture using digital conversations and social data. Sometimes, coming at a problem from a different angle can result in a solution above and beyond what you expected.

During Observe Summit, NetBase Quid will be joining us to moderate a panel discussion on the benefits and dangers of using digital data in market research. They’ll also present findings of a challenge we set them – to provide insights into Gen Z behaviours.

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This interview was recorded via LinkedIn Live, if you prefer to view on LinkedIn, click the button below.

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