Trends Month looks at how signals gain traction in the feed, how meaning forms around them, and how to tell the difference between a spike and a behavioural shift.
Join us for a month of free, curated virtual sessions for strategists, analysts, and cultural thinkers who need more insight than just what’s trending.
Why this matters now
Social media feeds influence visibility, and algorithms amplify some things and suppress others. Attention can spike fast and disappear just as quickly, and sometimes, it builds slowly over time.
If you only focus on what’s trending, you’ll only find the headline moments and miss the hidden behaviour that’s shifting underneath.
Trends Month is about knowing what matters before it becomes obvious.
What to Expect
We approach Trends Month from multiple angles, like how signals gain visibility, how narratives spread, how communities form around moments, and how strategy should respond under pressure.
Join the sessions that matter to you, or join across the month. The sessions stand alone, but over month, they create a full picture of of how visibility, meaning, and value are shaped before decisions are made.
All sessions are free to attend live. Playbacks are available to SI Lab Association members and those registered for the session.
Explore the sessions
Our Sponsors
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Become a Sponsor
Are you looking to expand your company's reach, amplify your message, educate the market on the power of trends, or connect with key decision-makers in the social listening space? We have opportunities to partner with innovative companies doing something special. Get in touch with us on how to become a Trends Summit sponsor.
Why Attend?
Everyone wants to stand out at work, right?! Trends Summit will help to make you the smartest person in the room when it comes to trend spotting and forecasting with social data. Better still, as we have a community vibe, you'll come away with a new network of friends who understand your work. Here's a justification letter to sell Trends Summit to your boss.
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