Activate system override: Why GenAI makes human analysis more important, not less

As GenAI is incorporated into almost everything - from art to journalism to social intelligence - it’s often presented as a silver bullet to increase productivity, reduce costs…and remove the need for humans altogether. 

But the reality is different. As this year’s State of Social Listening shows, whilst 94% of social intelligence professionals use genAI, only 3% fully trust AI-generated insights. And probably rightly so.

Whilst AI can remove or speed up certain labour intensive tasks, humans will still be needed to extract meaning from social data. In fact, as GenAI becomes more prevalent, the role of humans will likely become more important. As GenAI content becomes the norm, it will be humans that will determine what quality data looks like. And while AI might speed up time to findings, it will be humans who will provide the context to turn them into meaningful insight.

Join YouScan and our panel of experts as they discuss the findings from this year’s State of Social Listening to understand how GenAI is developing within our industry and what it means for social intelligence professionals. We’ll discuss:

✅ What’s the role of GenAI in modern social listening?
✅ How much trust should we give over to this technology, and what sort of tasks should we be giving it?
✅ How is GenAI, beyond SITech, impacting the work of social intelligence professionals?
✅ Why might business leaders be planning to invest more in technology than in talent?

Register now!

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