Can you analyse intangible concepts with social data?
Measuring the hard to measure...
When the success behind well-known organisations is examined, intangibles are there. A customer-focused company attracts profitable customers. A highly innovative company develops new and improved products. But, how do we measure intangibles? Those hard-to-measure concepts? With social data, of course. Social listening can get a hard time because there's a lack of synergy with measuring what's important to the business. But, there are ways to do it!
In this LinkedIn Live, I'll be joined by Ben Sigerson from Converseon to talk about measuring intangible concepts with social data. Today we'll be talking about trust and how you can join us on the action to measure brand trust in a special workshop.