May 17, 2023

Can you analyse intangible concepts with social data?

Date & Time (GMT):
May 17, 2023 1:47 PM
Date & Time (EST):
May 17, 2023 1:47 PM

Measuring the hard to measure...

When the success behind well-known organisations is examined, intangibles are there. A customer-focused company attracts profitable customers. A highly innovative company develops new and improved products. But, how do we measure intangibles? Those hard-to-measure concepts? With social data, of course. Social listening can get a hard time because there's a lack of synergy with measuring what's important to the business. But, there are ways to do it!

In this LinkedIn Live, I'll be joined by Ben Sigerson from Converseon to talk about measuring intangible concepts with social data. Today we'll be talking about trust and how you can join us on the action to measure brand trust in a special workshop.

Or view the interview on LinkedIn

This interview was recorded via LinkedIn Live, if you prefer to view on LinkedIn, click the button below.

View Interview

See related content

Tech Demo
Beyond Boolean: Tactics for visual-first social listening
Webinar & Panel
Mapping social intelligence: Why the team you sit on defines the insight you generate
Article
From signals to strategy: How to become a trendspotter with impact