How can we find the tangible first business use case for social intelligence?

When we talk about finding our feet with social intelligence, we often hear about finding that first tangible use case. This is the use case that’s used as a case study to get more buy-in across the organization but there’s so many things that social data can be used for, how do we select the first tangible use case?

Our expert panelists will debate the best approach to finding that first tangible use case, and give examples of the work in which they have conducted to make social intelligence valuable to the organization.