What is social intelligence? The Definition Problem.
One of the challenges of working with or around social data is communicating our work. Before we’ve even got in the door, our future stakeholders have made assumptions about what social intelligence is, and therefore what it can do for them. In a time of real pressure on budgets and time, we need to be able to communicate the value of our work effectively.
There are many ways of talking about our work, which in some ways is detrimental to our industry. Many of the brands we speak to have found their own way to express their unique offering but also struggle with communicating the value of what they do or adding context – showing they are part of a wider industry that’s not just customer research and more than social listening. We often hear ‘I run deep contextual analysis with social data to understand complex issues but the rest of the business just sees this as social analytics’.
How do you talk about what you do? Do you see eyes glaze over when you mention social listening? Are you fed up with people assuming you manage social media accounts?
Join us in this webinar and you’ll come away with:
1. The backstory of the evolution of the term ‘social intelligence’.
2. A few examples of what brands and organisations in different industries are doing.
3. The Listen+Learn framework for social insights (a way that The SI Lab endorses and how we can help each other and the industry to thrive).
4. Some fresh ideas about introducing and presenting your work to different audiences.