Your customer tells you how to sell to them: discussing how to find this insight
Brands aren’t real. They live inside people’s heads. That’s where they either thrive or wither away.
So how do you know what’s going on in there?
Customers are telling you how they want you to sell to them. And, in the battle for consumers’ minds, your rivals are showing you the best position for your brand.
Join me and Alastair Herbert as we talk about finding psychological insights to make your brand and marketing strategy more effective.
Alastair will be running a workshop on his approach during hashtag#SITechDemoDay - join him find out how to grab more audience attention!